Pipeline before brand
Real product. Quiet pipeline. We install the founder-led engine that books demos in weeks. The same sequence that went $0 to $250k+ MRR.
In the order that compounds
Offer, ICP, and the sales asset. Nothing ships until the story closes a conversation by hand.
Signal-based lists. Founder voice. Daily reps. The bar is 4–8 demos a day. Booked, or we don't advance.
Customer wins become community distribution. A lead magnet a week builds pull. Demand starts coming to you.
Founder X presence, newsletters, micro-influencers, stacked on proof, never instead of it.
Ads at proven scale: $150k+ in the flagship. Paid pours gas on a fire. It never starts one.
A fit
Funded, or bootstrapped with real revenue
Post-product. Early love. No repeatable pipeline.
A founder willing to be the face
Wants a partner, not a vendor
Not a fit
No product yet. Ship first.
Enterprise-only, year-long sales cycles
Hiring a button-pusher for one channel
Shopping for guaranteed numbers. Nobody honest sells those.