Outlier for Consumer Apps

Fuel for apps that retain

Your users stay. They just don't arrive. We build the creative machine and the paid engine on top of retention that's already real.

SAME INSTALLS, TWO APPSACTIVE USERS ↑RETAINS → COMPOUNDS → WE POURLEAKY → FLAT → WE PASS
MONTH 1MONTH 2MONTH 3
The engine

Retention is the gate. Then we pour.

An acquisition engine on a leaky app burns money faster. We check the curves first.

GATE
Retention diligence

D1, D7, D30. If users don't stay, we say so, and don't take the deal.

PASS REQUIRED
BUILD 1
The creative machine

Hook mining, UGC creator systems, a testing cadence that outruns fatigue.

VOLUME + TASTE
BUILD 2
Paid that returns

Meta and TikTok scaled against real CAC and LTV. Spend follows payback, not vibes.

PROFIT-GATED
BUILD 3
The organic surface

Store conversion, search visibility, the flywheel that lowers blended CAC.

COMPOUNDS
LOOP
Retention & lifecycle

Onboarding, lifecycle, virality: the loops that turn bought users into free ones.

THE MOAT
Who this is for

A fit

  • A live app with retention you can show

  • Funded, or revenue that supports real media spend

  • Growth today is organic, or lucky

  • Wants a partner in the upside

Not a fit

  • Weak retention. Ads would burn the raise.

  • Pre-launch, no users yet

  • No media budget. The engine needs fuel.

  • Chasing a spike, not a machine

Pour fuel on what retains.